Tuesday 2¢: Surfs Up!
This week's 2¢ (worth every penny): Seth Godin, miners, surfers and used condoms.....
View ArticleTuesday 2¢: Subscribing for Help
For my 2¢ this week I’m pondering about how we make vanity metrics a bit more human.
View ArticleTuesday 2¢: Addicted to Computer Love?
This week's weekly rant: are we doing too much to appease the algorithms at the expense of our audience?
View ArticleTuesday 2¢ – What about you?
This week, I try to focus my thoughts on a BIG project, but I am wondering, in all this marketing strategy advice, what about you?
View ArticleTuesday 2¢: Ops Beats Orgs
I have a slightly convoluted path to inspiration this week, so please bear with me as I have a kick about with the topic of operating models and org charts.
View ArticleTuesday 2¢: Marketing Smarts and The Tube
This Tuesday, I’m pondering marketing education, inspired by a broken-down train on the London Underground…..
View ArticleTuesday 2¢: Yep, they will copy you
This Tuesday, a thought on the holy grail of differentiation that's probably not that different, but that's not the point. It's here.
View ArticleTuesday 2¢ – Start with “Lie”
This Tuesday, I am going with a rant, an apology to Simon Sink for paraphrasing his “Start with Why” and a cold call....
View ArticleTuesday 2¢ – Driving Your Martech
This Tuesday, inspired by a young driver F1 driver; are you on top of your marketing technology, or is it driving?
View ArticleTuesday 2¢ – Working For LinkedIn for Free?
My thought for this week is to ensure you get something from what you give on social media and not just vanity metrics.
View ArticleTuesday 2¢ – Same But Distinct
This week, I share a bit more on differentiation. If you are in a crowded B2B category of "me too" and you can't be that different, be distinct.
View ArticleTuesday 2¢ – Pain, Need, Aspiration and Trust
In this week’s half-baked Tuesday thought, consultant, author, speaker and splendid podcast host Jay Acunzo inspired me to dive into personas and trust Lately, I have been doing a lot of messaging work...
View ArticleTuesday 2¢ – What NOW?
Maybe cold marketing emails are an easy target, but this week, a particularly poor execution of the craft has me asking why and what now?
View ArticleTuesday 2¢ – What’s Stopping You?
This week’s thought for Tuesday, I confess, I carry an anxiety of not doing enough, but I think the problem is not time but focus for us and our teams.
View ArticleTuesday 2¢ – Buyer Boss
A quick thought on buyer control and some behavioural science around the power of giving autonomy: Is it something we can do as marketers?
View ArticleTuesday 2¢ – Find Your Miriam
This week's thought is inspired by a hot topic in the marketing news and on one of my favourite podcasts: employee influencer versus Big Fried Chicken Inc. What can we learn in B2B?
View ArticleTuesday 2¢ – Time to be Bored?
This Tuesday 2¢, maybe it's time to let your marketing do its thing. You might be bored by it, but is your audience?
View ArticleTuesday 2¢ – Empower to the Business Users
This week's 2 cents is inspired by a chum as I wonder about the ubiquitous phrase in B2B marketing "empowering business users" - but do they want it?
View ArticleTuesday 2¢ – Marketing YAGNI
You ain’t gonna need it this Tuesday, well that's the theme as we spend 2¢ exploring the not so ancient art of Marketing YAGNI.
View ArticleTuesday 2¢ – Gamble so the House WinsTuesday 2¢:
We crave attribution, but is it good for the team? This Tuesday 2¢, a quick thought on marketing contribution inspired by a recent purchase.
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